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Mark Bridge (MNAEA), Director & Owner

In today’s housing market, many people looking to sell their house are considering doing so without the assistance of an estate agent. Agent commission fees are one of the largest expenses associated with selling a house, and this along with the increase in private sales websites, have made it more common for sellers to venture alone. While this can seem appealing, it’s worth considering that agents charge fees for a reason, and the reality of navigating the complexities of a property sale alone can be fraught with unexpected challenges.

So why exactly do agents charge fees?

 An estate agent will typically charge you anywhere from 1%-3.5% of a property's sale price. For example, the average house price in Warrington (as of 2023) was £282,000, meaning you could pay between £2,820 and £9,870 in commission fees. As part of this fee, agents will professionally photograph and advertise your property, carry out viewings on your behalf, and assist with negotiating a price. Additionally, they will record the property's dimensions, inventory the fixtures and fittings, and comprehensively describe the local area and the benefits available to a buyer. Once a potential buyer is found, the agent will conduct checks on them for you. In a nutshell, you're paying for a professional to do the leg work for you. Selling your property by yourself is possible, but is likely to be a lengthier, more challenging, and much more stressful process.


Preparing to sell.

Ahead of listing your property on the market, thorough research should be done into local area prices by looking at other ads, recent sales, and thorough free valuations from local agents. Deciding the right price for your home is crucial, and it can be difficult to properly assess your property's value without an agent's expertise. Overpricing risks scaring away potential buyers, whilst underpricing can lead to significant financial loss. Once a realistic asking price has been reached, you will need attractive, high-quality photographs of your property to start building an ad. It is also important at this stage to compile the best qualities of your home. While you know best about what it's like to live there, estate agents have access to market data and comprehensive local knowledge to help buyers visualise what their new life could be like in the property. 


Showing off your property.

You are definitely better equipped to tackle the mayhem of marketing if you use an estate agent. Effective advertising is essential to attract buyers, across various mediums like newspapers, social media, and property listing websites. An estate agent has access to established networks, professional services, and advertising channels that will ensure a compelling ad reaches a wide audience. This can be done if you have good quality photography equipment and research skills, but selling alone, you would need to invest a lot of time and money into marketing efforts that may not yield the same results.

Whilst you can bring a personal approach to your viewings, an agent is able to talk a buyers through a property more persuasively and professionally. The little details matter, and it can be difficult to objectively and thoroughly scrutinise your own home. Additionally, an agent is well versed in the paperwork that buyers may ask about. Which leads us to possibly the most daunting aspect of property sales...


The actual sale!

Property transactions involve a myriad of legal documents and disclosures. Navigating this labryinth without professional guidance can be risky and complicated. Any small oversight or error in the exchange of contracts and money can lead to delays, financial consequences, or even legal disputes. An estate agent will oversee the process of offer acceptance, negotiation, and the transfer of keys. If you choose to sell alone, you become the central point of contact between your solicitor, your buyer, and your buyer's solicitor. It is always recommended to engage the services of legal representation whether or not you have an estate agent. In the abscence of an agent, you'll become responsible for keeping your buyer up to date with the progress of the sale, updating them on the status of legal procedures, and any developments or issues. Estate agents know the legalities of property sales like the back of their hands, and will use their expertise to negotiate the best possible terms for your property. Without engaging an agent, you may find yourself unprepared to handle aggressive buyers or complicated negotiations, which can result in a less favourable deal.


Buyer checks.

The biggest risk for people selling properties alone is the lack of a legal verification process for a potential buyer. Estate agents verify the buyer's identity, and ascertain proof of their available funds. Without these checks, there is virtually no way to assure that the buyer is legitimate. Whilst lawyers can help you, this will incur additional costs, and you'll have to start from scratch if any issues arise with a buyer's credibility or finances. Using an agent will release a lot of this stress from your back as you, your money, and your property are safe in the hands of a professional.


Buyers tend to trust properties listed by estate agents more than independent listings.
This stems from the perceived professionalism and reliability of agents who are bound by industry regulations and expected standards. Without an agent, you could face scepticism from buyers questioning the legitimacy of your listing, resulting in reduced property interest.

 


So why use an agent?

  • Selling without the use of an agent will typically extend the time it takes to sell your house.
It's not only about finding a buyer, but also managing inspections, appraisals, and closing procedures. An agent can also help to mediate any breakdowns in communication between buyers and sellers, reducing the risk of having to start from scratch and relist the property, the process will be much lengthier. The significant time and effort required to independently sell a house can be overwhelming for somebody juggling work, family, and life commitments.
  • Selling your home can be emotional. 
It's easy to let attachments cloud your judgement during the sales process. Estate agents provide an objective perspective, helping you make rational decisions based on market realities rather than your emotions.
  • Whilst selling your home without an agent may seem like a money-saving measure... 
The complexities involved can quickly outweigh the financial appeal. Estate agents bring valuable expertise that streamlines the sale process. In the end, the investment in an agent often proves to be a wise decision, both financially and emotionally, and choosing the RIGHT agent for you is a critical step in a successful property sale.


Look for agents with a strong process in your local market, check their reviews, ask for recommendations, and attend open house events to observe agents in action. An agent with a good track record and a portfolio of successful sales is likely to be a reliable choice. Arrange to meet the agent of your choice, ask about their marketing strategy, their experience, credentials, and general knowledge. Take this time to also discuss fee structuring. A good agent will communicate clearly, respond to your queries, and exhibit a genuine interest in helping you achieve the best sales outcome possible.



I hope this article is helpful to you. If you are considering bringing your property to market, please don't hesitate to get in touch. 


p.s.  Are you curious about what your property could be worth? Find out in around 53 seconds. Click here.

p.p.s. Download our eBook on how to get the best selling price for your property by clicking here.