What Is Sales Progression?

Tue 10 Dec 2024

Fay Bellocchi, Head of Sales

In a nutshell... Sales Progression is the glue that holds a property transaction together!

If you've ever bought or sold a house, you may have heard of this term - 'sales progression'. But what exactly does it mean, and why it is to vital to a smooth sale?
  

The Basics.

Essentially, sales progression refers to the work taking place behind the scenes, between an offer being accepted and the sale actually completing. It ensures that everything moves along smoothly, through the offer and exchange of contracts.
  

Who Handles It?

Once an offer is accepted, a dedicated sales progressor (or team of sales progressors) will take over. They will act as the middleman and keep communication flowing between the buyers, sellers, solicitors, and mortgage companies. They chase and keep track of paperwork, monitor deadlines, and iron out any kinks that appear in the process.
  

Why Is It So Crucial?

Without effective progression, property transactions can easily stall or fall through. Any delays, communication issues, or misplaced documents can lead to frustration and hesitation, and perhaps even fall through. A skilled sales progressor will keep all parties well informed, solve problems quickly, and ensure the sale stays on track to completion.
  

What are the steps?...

Issues with surveys, documentation delays, and slow responses from solicitors can easily cause roadblocks.

Sales progression is all about problem solving and navigating these hurdles to keep the sale moving, from offer to completion. With a skilled progressor guiding the process, you can be sure that your property transaction is in safe hands. The average length of time between sale agreed and sale completed is around 5-6 months, usually due to estate agents waiting for a problem to arise in order to address it. Here at Mark Antony, we head off any potential issues at the pass, reducing our typical length of time to 3-4 months. Quicker does not mean less efficient here, it's quite the opposite.

Still got some questions? Get in touch with our team today!

p.s.  Are you curious what your house could be worth? Find out in around 53 seconds. Click here.

p.p.s. Download my eBook on how to get the best selling price for your home by clicking here.